Any marketing video should be short. Internet users get tired of things quickly, and they simply want good information in the briefest format possible. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.
Optimize your videos. When you upload videos to more than one site, you should have unique titles and descriptions for every one. Don’t forget about targeted keywords. Include links for your other forms of social media so that potential customers can find you.
If people have a hard time using one of your products, make a video showing them how things should be done. This helps those customers that have been having trouble and promotes the product to future customers.
When you go to a convention or other event, bring along the recording camera. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you do any public speaking, be sure the event is recorded on video.
When you produce a video, always ask your viewers to do something. This is generally known as a “call to action“. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. It needs to stay simple, however.
If you aren’t good with video, you can outsource the work. Promote a contest where the winners receive gift certificates. Be sure to tell people that you will be using their videos in your marketing campaign.
It takes time and effort to get lots of attention and views on YouTube. You must promote the video through social media, blogs and emails to your customers or friends. Obviously, you must make people aware of its existence before they can view it!
A tripod can help your filming seem smoother. A shaky camera is a good effect for artsy films but not for your video marketing campaign. If you are using videos for marketing, you should have a steady shot. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.
Keep videos short and information dense. Internet users generally have short attention spans, so keep your videos short. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. No matter how good your content is, nothing good will come out of it if they’re distracted.
After posting your video on YouTube, you should embed it on your site or blog. This lets people see the video in a convenient location. You should not lose views because views are counted regardless of whether the video is embedded or not.
When you make your videos, let your real personality shine through. Viewers are interested in getting to know who you really are. Once people get comfortable buying from you, they will become less likely to shop elsewhere. Customers will think of your face as they see your products.
Use a jingle when making your videos. If you think for a minute about commercials, you’ll understand that music adds energy to videos. Therefore, think about what music would be appropriate for your video topic, and use it in your videos. Doing this will help you deliver a more effective video message to your customers. If you don’t like to be onscreen, this is a great help as well.
Stories appeal to everyone! Is there a story your products or company can tell? For example, you might discuss community efforts your company has been involved with. You may also submit customer stories from those that have benefited from your services or products.
Video marketing is one of the best ways for you to connect with your customers. This information should be helpful when considering video marketing. Use the information here to get started in video marketing today!